Pharmaceutical pricing is a controversial topic these days. Over the last decade, drug list prices grew annually by 9.1%. When taking into consideration discounts and rebates, that percent, although still high, boasts around 4.5%. The alarming aspect is that consumer’s costs for specialty drugs has increased faster than the Gross Domestic Product. To combat this […]
Spotify is a platform that offers digital music, podcast, and video service. You can access content created by a variety of creators and listen to the millions of songs available. Their valuation has reached an all-time high and it is valued at $67 billion (Music Business Worldwide). They were valued at $29.5 billion in 2019. […]
It’s simply not your average racing simulator. Although racing games had already existed before the inception of Gran Turismo, all of them had a combination of over-the-top, arcade driving physics aimed for casual players who wanted to play for fun. Then, in 1998, the first iteration of Gran Turismo was introduced worldwide and shook the […]
Taco Bell has utilized the moon in its new advertising campaign globally. Taylor Montgomery, head of international marketing for Taco Bell, mentions in an article that she cannot unsee the half-crescent moon as a taco. This crazy idea has allowed Taco Bell to internationally advertise a free taco on May 4th. 20 global markets have […]
As we mentioned in our first blog post, international market communication extends beyond advertising; it also encompasses tactics like branding and packaging. A company can bolster the effectiveness of these tactics by following a process that includes cultural research, perception assessment, and subsequent standardization or adaptation. Starbucks adopted this process in order to improve the […]