Spotify is a platform that offers digital music, podcast, and video service. You can access content created by a variety of creators and listen to the millions of songs available. Their valuation has reached an all-time high and it is valued at $67 billion (Music Business Worldwide). They were valued at $29.5 billion in 2019. […]
It’s simply not your average racing simulator. Although racing games had already existed before the inception of Gran Turismo, all of them had a combination of over-the-top, arcade driving physics aimed for casual players who wanted to play for fun. Then, in 1998, the first iteration of Gran Turismo was introduced worldwide and shook the […]
Taco Bell has utilized the moon in its new advertising campaign globally. Taylor Montgomery, head of international marketing for Taco Bell, mentions in an article that she cannot unsee the half-crescent moon as a taco. This crazy idea has allowed Taco Bell to internationally advertise a free taco on May 4th. 20 global markets have […]
As we mentioned in our first blog post, international market communication extends beyond advertising; it also encompasses tactics like branding and packaging. A company can bolster the effectiveness of these tactics by following a process that includes cultural research, perception assessment, and subsequent standardization or adaptation. Starbucks adopted this process in order to improve the […]
League of Legends is a very popular game developed by Riot Games. The game launched on October 27, 2009. It has been almost 12 years since the game launched (Washington Post). The game has been adding to Riot Games’ profits. League of Legends is a similar game to capture the flag but with very amazing-looking […]