Introduction to our Blog Pair Hello, our names are Augustin and Emily. We both attended CSUN Nazarian School Business for our undergrad. Augustin with a BS in Business Administration in Management and Emily with a BS in Business Administration in Marketing. During the pandemic, we both decided that the best way to busy and sustain […]
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Porsche in the United States
Company History & Overview No other car company is as unique as Porsche. Founded by Ferdinand Porsche in 1931, Porsche has always been synonymous with performance ever since their first car, the 356, rolled off the assembly line in 1948. Fast forward to 1963, the company rolled out the first 911, a car that would […]
Consistency Companies that use global brand management focus on consistency across markets and products, meaning that a brand presentation looks similar across geographic regions (Harvard Business Review). For example, Wal-Mart is known in the United States for being a low-cost retail industry leader. Wal-Mart has successfully maintained its competitive advantage due to its operational expertise […]
If you have decided to take your brand global, then there are a few things to greatly consider beforehand in order to avoid major international marketing mistakes. There have been many instances where companies choose to take a specific product or message international but it ends up failing. A couple of examples of these types […]
Background Starbucks’ global expansion has been extremely rapid as well as strategic. It’s first international store was opened in Tokyo in 1996, with the UK following in 1998. The company finally opened its first Latin American store in Mexico City in 2002. The brand’s global reach increased to cover Russia in 2007 and then Vietnam […]
Today’s top movie studio executives use a four-lever approach to predict the success of a film: capability, marketability, playability, and buzzability. These pillars look to previous trends to indicate how a given project will perform—and what audiences may seek it out. Although movie marketing is a much lengthier (and costlier) process than planning an Instagram […]
Yesterday The first video advertisement was a 10-second Bulova Watches ad aired on July 1st, 1941 prior to a game between the Brooklyn Dodgers and the Philadelphia Phillies. Since then , TV evolved to being filled with mostly 30-second and 60-second long commercials during and between shows on every television network. Some of these ad […]
As discussed in a previous blog post, influencer marketing is one of the hottest growth areas in the field. Some speculated that consumers would get sick of the new fad and a “social recession” would follow. With the pandemic, companies are looking for areas to save and marketing tends to be an area evaluated. From […]