As Americans, we are accustomed to taking the world by storm – a consumerist, more-is-more storm, that is. Conditionally, it is natural for us to hear about American-born brands crossing the Atlantic and saturating the international market. American companies are well loved, and not just by its citizens either – in a recent study conducted […]
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Red Bull Gives You Wings
When thinking of companies who successfully achieve a global marketing strategy, Red Bull comes to mind. It is unbeatable. It is extreme. It is tactical. It is global. Red Bull’s brand is what makes the company great. In 2015, Red Bull was the market leader with over 43% market share and is still continuing to […]
As the globalization goes on, some international businesses received different feedback from their customer in their foreign markets. Few businesses can exactly copy their original business model at their new market. Usually, they have to make changes or give explanations in the new market to fit in the local culture. In some cases, some businesses […]
Did you know that over 76% of businesses use social media to advertise their business? However, not many international businesses are taking advantage of popular social media channels outside of their own region. If you are working for a global company, consider expanding your social media usage to other region-specific platforms in order to boost […]
Earlier this year, the hotel chain, Marriott International, made the mistake of sending out a questionnaire to rewards program members asking for their country of residence and listing Hong Kong, Macau, Tibet, and Taiwan as country options. Although this may seem like a fairly innocuous and easily corrected error, it has had significant repercussions for […]