Social media is a powerful tool that marketers can utilize to reach consumers across the globe. However, many companies are unsure of how to properly execute a global social media strategy or are not even sure where to start! Read my step by step guide to how to execute your social media strategy below: Clarify The […]
Author: Siya Savannah
Companies spend a lot of time and money in conducting market research around the globe. Not only are they trying to appeal to consumers from foreign nations, they are also trying to conduct business in regions with rules and regulations that might not be similar to the home country. Knowing the tastes and preferences of […]
Did you know that over 76% of businesses use social media to advertise their business? However, not many international businesses are taking advantage of popular social media channels outside of their own region. If you are working for a global company, consider expanding your social media usage to other region-specific platforms in order to boost […]
The other day I came across an interesting article about how different age groups react to different types of marketing strategies. I belong to the millennial generation and personally, I find all my information and advertisements through social media and sometimes, the television. I thought I would do some more research and share the information […]
Netflix is revolutionizing the way that people around the world view television. As part of the entertainment industry, Netflix provides users with unlimited access to a variety of shows and movies, including their own original content. Since its origins in the U.S. in 1997, the market has become highly saturated and cannot sustain continued growth. […]
Food is a favorite in every culture. Everybody loves food, whether they want to or not. For this weeks blog post, I decided to add a little fun to our segment and talk about junk food. It’s not only American’s who like to have a cheat meal with fast food, other countries like to indulge […]
Although we may claim as Americans that we live in the land of the free, we are completely and inescapably trapped by our consumerist society. We are bombarded by advertisements over three thousand times a day from various mediums, which not only heavily influence our decisions in regards to what products we purchase, but these […]
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Expats and Pop Culture in Dubai
I moved to Dubai, U.A.E when I was six years old. I was raised in the bustling city and had the opportunity to interact with numerous nationalities every day. When we look at culture, we talk about the norms, religions, languages, the likes and dislikes of the individuals in a region. According to Global Media […]