Food is a favorite in every culture. Everybody loves food, whether they want to or not. For this weeks blog post, I decided to add a little fun to our segment and talk about junk food. It’s not only American’s who like to have a cheat meal with fast food, other countries like to indulge […]
Author: Siya Savannah
Although we may claim as Americans that we live in the land of the free, we are completely and inescapably trapped by our consumerist society. We are bombarded by advertisements over three thousand times a day from various mediums, which not only heavily influence our decisions in regards to what products we purchase, but these […]
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Expats and Pop Culture in Dubai
I moved to Dubai, U.A.E when I was six years old. I was raised in the bustling city and had the opportunity to interact with numerous nationalities every day. When we look at culture, we talk about the norms, religions, languages, the likes and dislikes of the individuals in a region. According to Global Media […]
Consumer Behavior Influences: USA vs. South Africa In the spring semester of my sophomore year, I had the unique opportunity to study abroad for six months at the University of Cape Town. I absolutely loved my time there and I look back on my semester there as the best time of my life. It was […]
How can brands appeal to their customers? Consumers don’t think about what differentiates the brand they use from its competitor. They don’t see tangible differences between brands anymore. So how do we reach the average consumer? How can we make them loyal? Research. In early January, I was lucky enough to sit down with an employee from […]