AMERICAN PERSPECTIVE Under Armour (UA) has been facing several challenges over the past year in growth of their business in North American market. The main problem with the North American market is that the sporting good market is over saturated with multiple sport brands with better brand recognition. UA saw impressive gains over the past […]
By, Natalie Filice, Katie Kirk, & McKenna McVicker Netflix has developed into a powerful presence in the global market, providing streaming services in over 190 countries. The massive success is building pressure on local media companies to think globally as Netflix continues to strive forward. David Wells, the Chief Financial Officer of Netflix, stated that […]
Tesla, Inc., previously Tesla Motors, Inc., engineers, manufactures and sells fully electric vehicles and energy storage solutions. Incorporated in 2003, and founded by CEO, Elon Musk, and CTO, Jeffrey Straubel, amongst others, Tesla offers clean energy generation, storage and consumption technologies with a missio n to accelerate the world’s transition to sustainable energy. The […]
Social Media has become one of the trendiest tools in a Marketer’s toolbox. The biggest and smallest of companies, worldwide, rely on these platforms to get their messages and campaigns across. The point we are trying to drive home today is that while it is essential to connect with your local audience, it is just […]
Food is a favorite in every culture. Everybody loves food, whether they want to or not. For this weeks blog post, I decided to add a little fun to our segment and talk about junk food. It’s not only American’s who like to have a cheat meal with fast food, other countries like to indulge […]