Important international business organizations and their influences—Part-ii

Benefits and Challenges at the same time Join IBOs could bring different effects to businesses and member countries. From one hand, IBOs give business a good platform that would allow them to match resources globally. From another hand, Join IBOs could also put more constraints and extreme competition to developing businesses and member countries. The […]

Important international business organizations and their influences–Part I

Globalization brought great opportunities to developing countries and businesses. Among the infrastructure of globalization, International business organizations played a very important role in the process of globalization and the communication between businesses. Moreover, these organizations have also become essential tools for dealing conflicts and developments between their members. As an international marketer, understand these IBOs’ […]

The Consumer Goods Forum

In London, some of the globe’s largest firms back a new initiative to improve global supply chains. Led by The Consumer Goods Forum (CGF), “which represents about 400 leading retailers and manufacturers across 70 countries – said it is creating a benchmark to support the development of more socially and environmentally responsible supply chains.” The […]

Anheuser-Busch BETTER WORLD, PR Stunt or Corporate Strategy?

Over the past few decades sustainability has become a key focus for many companies; but the term is board and has different meaning from industry to industry. For many companies sustainability focuses on material and packaging of a product, and factors like education, environment, water, or power are not addressed by these sustainability programs. Recently […]

Bike Sharing

In recent years one of the largest and fast growing trends in urban transportation service has been bike sharing. The bike sharing concepts has seen drastic growth in China and Asia, as a viable alternative to automobiles or public transit. In 2016, there were over 750,000 shared bikes in China; just two years earlier there […]

What’re the differences of business culture behind the “Trade War”?

Recently, the “trade war” between the US and China has become the biggest influencer to the market. From the political perspective, a trade war is a good way to balance both external and internal economic environment for the US. Moreover, the conflicts between the US and China in business isn’t just about the surplus that […]

How to maintain business value under different culture?

 As the globalization goes on, some international businesses received different feedback from their customer in their foreign markets. Few businesses can exactly copy their original business model at their new market. Usually, they have to make changes or give explanations in the new market to fit in the local culture. In some cases, some businesses […]


Sustainability? One of the larges and most sought after goals by major brands in todays market is be know for using  “Sustainable Materials.” In todays complex global business environment that is easier said than done. The idea of being label a sustainable brand is fluid in modern culture and few rules regulate the companies from […]