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Global Marketing

Why aren’t Chinese Car Companies coming to the US?

AMERICAN PERSPECTIVE As an American with a view of the US car market filled with brands from around the world, the most noticeable absences from this market is a major Chinese brand. The vehicles sold in the US coming from the US market our held with high value, quality, and prestige. The ability for Chinese car […]

Categories
Global Marketing

Under Armour – East versus West

AMERICAN PERSPECTIVE Under Armour (UA) has been facing several challenges over the past year in growth of their business in North American market. The main problem with the North American market is that the sporting good market is over saturated with multiple sport brands with better brand recognition. UA saw impressive gains over the past […]