Recently, the “trade war” between the US and China has become the biggest influencer to the market. From the political perspective, a trade war is a good way to balance both external and internal economic environment for the US. Moreover, the conflicts between the US and China in business isn’t just about the surplus that […]
Author: Randy and Rey
As the globalization goes on, some international businesses received different feedback from their customer in their foreign markets. Few businesses can exactly copy their original business model at their new market. Usually, they have to make changes or give explanations in the new market to fit in the local culture. In some cases, some businesses […]
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Sustainability?
Sustainability? One of the larges and most sought after goals by major brands in todays market is be know for using “Sustainable Materials.” In todays complex global business environment that is easier said than done. The idea of being label a sustainable brand is fluid in modern culture and few rules regulate the companies from […]
AMERICAN PERSPECTIVE As an American with a view of the US car market filled with brands from around the world, the most noticeable absences from this market is a major Chinese brand. The vehicles sold in the US coming from the US market our held with high value, quality, and prestige. The ability for Chinese car […]
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Under Armour – East versus West
AMERICAN PERSPECTIVE Under Armour (UA) has been facing several challenges over the past year in growth of their business in North American market. The main problem with the North American market is that the sporting good market is over saturated with multiple sport brands with better brand recognition. UA saw impressive gains over the past […]