Countless decisions are made in all types of organizations every day. Being an inquisitive person, I have always wondered how these decisions come to be made. Many of us hear about the latest organizational initiative from public statements by a company’s CEO or the President of a non-profit institution. However, what is less commonly known […]
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10 New Ways to Play Golf
Participation in golf is low and courses are trying to capture retention anyway possible. Here are a few new ideas golf courses could use to increase participation. Some of these ideas I heard on Real Sports while some others are from myself and friends. Tell me what you think or add some new ideas to […]
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Who Got Fired for These Gems? …
After a few blogs all about slogans I’ve come across a few great slogans and a slew of “good enough” slogans. I hadn’t seen too many of what I’d call really bad slogans. For some reason I expected early on that most slogans would be bad. That’s probably naïve knowing that companies spend tons of […]
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Corporate Targeting or Bullying?
A few years ago, my daughter’s elementary school started the “Bully Free” campaign. All students received a purple shirt with the school mascot and the phrase “Bully Free Starts With Me!” worn by students and staff alike, every Friday to show support for the school as well as the campaign. Assembly’s or class assignments focused […]
We hope you enjoyed our last “3 Instagram Success Stories” post; however, we know that growing the number of your followers on Instagram doesn’t happen overnight. It takes thoughtful actions to attract the right people and when done properly, you will systematically see the number of your account followings grow. So here are five more […]
Benjamin Franklin opined that an ounce of prevention was worth a pound of cure. Although the quote originally related to fire safety its wisdom may be applied to any situation. In our series we have defined nexus, given examples of how nexus may be created by marketing activities, and explained the financial impact of nexus. […]
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Pirates! Not You Captain Jack
A more risky method of watching movies today is a word met with mixed (mostly negative) emotions from anyone who has seen a movie over the past 30 years: piracy. Film piracy has been around even longer than that, dating back to the early days of Hollywood in some fashion or another in vaudeville and […]
It seems like everywhere I go, any interaction I have, whether on my receipt or in person, I am always asked to take a survey. Please take this quick 5 minute survey and get 15% off your next purchase. Please fill out this survey for a chance to win a $1,500 gift card. Complete a […]