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Global Marketing

Leveraging the Chapman Advantage to Demystify the Boardroom

Countless decisions are made in all types of organizations every day. Being an inquisitive person, I have always wondered how these decisions come to be made. Many of us hear about the latest organizational initiative from public statements by a company’s CEO or the President of a non-profit institution. However, what is less commonly known […]

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Global Marketing

How to increase the number of your Instagram followers

We hope you enjoyed our last “3 Instagram Success Stories” post; however, we know that growing the number of your followers on Instagram doesn’t happen overnight. It takes thoughtful actions to attract the right people and when done properly, you will systematically see the number of your account followings grow. So here are five more […]

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Global Marketing

Three Instagram Success Stories: Humans of New York, GoPro, Momma’ s Gone City

As we’ve learned in our Marketing Management class, the reigning Four P’s of marketing are: Product. Place. Price. Promotion. Another reason Instagram is a valuable platform to place your product, for promotion (and include the price), so you’ve covered a lot of ground there, all with one free app! In this post, we’ll highlight three Instagram pages continuing […]

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Global Marketing

Advertising’s Disruptive Evolution

Have you ever wondered whether your company’s latest advertising campaign was effective in reaching its target market? The evolution of the digital landscape has forced marketers in all industries to reevaluate their business models in order to remain competitive with the latest start-up staffed by disruptive entrepreneurs and tech-savvy web developers. The emergence of internet-based […]

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Global Marketing

Speed Reading 2.0

Have you ever wanted to read that great new book but just cannot find the time? Perhaps you’ve made a New Year’s resolution to read more, only to give it up after a few weeks. Or maybe you are like me and have had 3 or 4 news articles that you just can’t seem to […]