Sustainability? One of the larges and most sought after goals by major brands in todays market is be know for using “Sustainable Materials.” In todays complex global business environment that is easier said than done. The idea of being label a sustainable brand is fluid in modern culture and few rules regulate the companies from […]
By, Natalie Filice, Katie Kirk, & McKenna McVicker In 2017, Interbrand named McDonalds as the twelfth most successful brand in the world. According to Interbrand, McDonald’s increased their brand value by five percent from the previous year. McDonalds has entered into 117 foreign markets and draws in millions of consumers daily. McDonald’s continued success is […]
Users of social media platforms have really started to lose faith in social media platforms. The country of Germany is taking serious action against bullies on social media. They have implemented a new law that regulates social media platforms, ensuring that hate speech has been removed after receiving notice in a set period of time. […]
Marketing Intelligence is a strategy that is used by many organizations in order to predict the market trends in the future as well as the ones going on. It is becoming quite popular nowadays and every company is employing this tool to analyze different business areas such as competition, products, customer insights and other market […]
As a millennial, I often hear from older generations that the world was so much better when young people weren’t so absorbed with their phones. In addition to killing chain casual dining, napkins, and cereal (see Business Insider for a comprehensive list) millennials are also said to have killed intimate conversations and eye-contact. To Generation Z, […]