The other day I came across an interesting article about how different age groups react to different types of marketing strategies. I belong to the millennial generation and personally, I find all my information and advertisements through social media and sometimes, the television. I thought I would do some more research and share the information […]
In 2016 Instagram, a photo, video & story sharing platform, tested a feature which allowed business accounts to upload a photo and then tag the photo so users could click to access the product. The feature didn’t officially launch to businesses in the US till 2017 and now Instagram’s Shopping feature has been made available […]
Burberry has been a brand well known around the world as a high end designer brand. For the past 17 years, Christopher Bailey had been the creative director. However, effective March 31, 2018, Bailey will no longer be the creative director. Burberry took this as a window for more opportunity to improve their megabrand globally […]
AMERICAN PERSPECTIVE As an American with a view of the US car market filled with brands from around the world, the most noticeable absences from this market is a major Chinese brand. The vehicles sold in the US coming from the US market our held with high value, quality, and prestige. The ability for Chinese car […]
Netflix is revolutionizing the way that people around the world view television. As part of the entertainment industry, Netflix provides users with unlimited access to a variety of shows and movies, including their own original content. Since its origins in the U.S. in 1997, the market has become highly saturated and cannot sustain continued growth. […]