By, Natalie Filice, Katie Kirk, & McKenna McVicker Looking into the past, businesses focused on their business plan and assumed their brand would follow. They would focus on the financials and then figure out an advertisement to run on television or radio. These were simpler times. They were not concerned with building a brand. […]
Category: Global Marketing
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Global Market Intelligence
The trends that the Global Market Intelligence will able to see in 2020 have been made with the help of professionals around the world. Since it is considered to be an effective methodology in order to deal with issues that are faced by many organizations in the global market, it also has trends and […]
By, Natalie Filice, Katie Kirk, & McKenna McVicker In the Firmex.com article, Seven Epic Fails by Businesses That Tried Expanding Into Foreign Markets, Andrew Seale outlines several mega-brands that dropped the ball when going global. The following US market giants failed entering certain international segments dues to falling victim to a common, disastrous and expensive […]
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Going Global: B2B E-Commerce
$1.2 trillion dollars. Five years. That is the approximate amount of money expected to be generated by international e-commerce B2B transactions, as estimated by Forrester Research, while the traditional business-to-business environment struggles to keep up with the blistering e-commerce pace of B2C activity. According to a white paper report by DHL Express with the UK’s Cranfield […]
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Under Armour – East versus West
AMERICAN PERSPECTIVE Under Armour (UA) has been facing several challenges over the past year in growth of their business in North American market. The main problem with the North American market is that the sporting good market is over saturated with multiple sport brands with better brand recognition. UA saw impressive gains over the past […]