For American based companies looking to explore the vast potential of the Chinese retail market, there might be more obstacles than just providing a superior product. While there are traditional culture differences that occur when companies enter a foreign market, Chinese retail landscape is in some ways different than its American counterpart. For one, the […]
Category: Global Marketing
How blockchain technology will affect marketing “Because of the technological innovation that blockchain is, we now have the ability to transact items of value between two parties where no intermediary is required, and we can do that with less costs, lower risks, and can do it faster. That means any business where their value proposition is […]
By, Natalie Filice, Katie Kirk, & McKenna McVicker Creating a successful global brand, in a world of increasing accessibility to information and products, is no easy feat. A company web page and social media outlets can be instantly accessed from anywhere across the globe, however, a brand must be more than just reachable. A brand […]
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Starbucks in China (1/2)
The latest Starbucks Reserve Roastery in Shanghai Starbucks, founded in 1971, is the world’s largest coffee chain, whose headquarters is located in Seattle, Washington, USA. Starbucks has 30 retail products, including a variety of the world’s top coffee beans, handmade espresso and some kinds of hot and cold coffee drinks, a couple […]
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Nike Goes Local?
By, Natalie Filice, Katie Kirk, & McKenna McVicker Nike has created one of the most distinctive global brands in the world. Almost anywhere in the world, people will see the Swoosh, and immediately think “Nike.” They are a leader in the leisurewear industry, combining function with style. Their market segment is huge, drawing male […]