After CEO Jeff Bezos’ 100 million Prime member reveal on Wednesday, Amazon hopes to add to that number with an international focus. Thanks to a new “International Shopping” feature on the Amazon Shopping App, customers from various locations around the world can now shop for approximately 45 million products from the online giant’s U.S. store. […]
Category: Global Marketing
Categories
The Big Mac index
The purchasing power parity is a theory that has been used greatly used to determine the purchasing power of people living in a particular country as compared to another. Here, theorists suggest that when currencies exchange rate is in equilibrium the purchasing power between the countries is equal. However, this concept is considered more formal […]
Over the past few decades sustainability has become a key focus for many companies; but the term is board and has different meaning from industry to industry. For many companies sustainability focuses on material and packaging of a product, and factors like education, environment, water, or power are not addressed by these sustainability programs. Recently […]
Many social factors influence markets that retail businesses serve. Business are keenly interested in effective marketing and in the quality of the products and services they sell. Many food businesses in the U.S. understand that they need to become familiar with the various social factors that can influence their customers’ buying behaviors. Further more, some business […]
Social Media advertisers have certainly taken a hit in the last few weeks. Anyone turning on their TV or opening a browser page is inundated with talking heads discussing personal data breaches across various platforms. After the fallout from the Cambridge Analytica scandal, advertisers are waiting anxiously for the impact this will have on social […]