AI is the hottest topic in 2018. AI is also more applicable to their business challenges, with user-friendly, pragmatic products seeing successful adoption. And, as AI and machine learning marketing capabilities are giving B2B marketers more lift and scale across their programs, this exciting tech is poised to become standard best practice as fast as […]
Category: Global Marketing
Is artificial intelligence (AI) truly existential threat to mankind? According to the Physicist Stephen Hawking, “either the best, or the worst thing, ever to happen to humanity”. Discussion about the global artificial intelligence raise blank stares or talk of robots taking over the world. In today’s date, automation has eliminated many jobs around the world […]
Domino’s Pizza
Domino’s Pizza started off by its innovating home delivery service that people in the United States loved. In order to grow its brand, Domino’s turned to international markets. Domino’s kept many things the same as they did in the United States with a few different touches. Domino’s Pizza decided to stick to its traditional business […]
Social media is a powerful tool that marketers can utilize to reach consumers across the globe. However, many companies are unsure of how to properly execute a global social media strategy or are not even sure where to start! Read my step by step guide to how to execute your social media strategy below: Clarify The […]
90 million square feet. That is the amount of retail space that has already closed in 2018 and we are not even half way through the year. To put that number in perspective 2017 was the record setting year for retail closure and the total number of square footage closed for the whole year was […]