Recently, the “trade war” between the US and China has become the biggest influencer to the market. From the political perspective, a trade war is a good way to balance both external and internal economic environment for the US. Moreover, the conflicts between the US and China in business isn’t just about the surplus that […]
Category: Global Marketing
Companies spend a lot of time and money in conducting market research around the globe. Not only are they trying to appeal to consumers from foreign nations, they are also trying to conduct business in regions with rules and regulations that might not be similar to the home country. Knowing the tastes and preferences of […]
As Americans, we are accustomed to taking the world by storm – a consumerist, more-is-more storm, that is. Conditionally, it is natural for us to hear about American-born brands crossing the Atlantic and saturating the international market. American companies are well loved, and not just by its citizens either – in a recent study conducted […]
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Red Bull Gives You Wings
When thinking of companies who successfully achieve a global marketing strategy, Red Bull comes to mind. It is unbeatable. It is extreme. It is tactical. It is global. Red Bull’s brand is what makes the company great. In 2015, Red Bull was the market leader with over 43% market share and is still continuing to […]
As the globalization goes on, some international businesses received different feedback from their customer in their foreign markets. Few businesses can exactly copy their original business model at their new market. Usually, they have to make changes or give explanations in the new market to fit in the local culture. In some cases, some businesses […]