Did you know that over 76% of businesses use social media to advertise their business? However, not many international businesses are taking advantage of popular social media channels outside of their own region. If you are working for a global company, consider expanding your social media usage to other region-specific platforms in order to boost […]
Category: Global Marketing
Earlier this year, the hotel chain, Marriott International, made the mistake of sending out a questionnaire to rewards program members asking for their country of residence and listing Hong Kong, Macau, Tibet, and Taiwan as country options. Although this may seem like a fairly innocuous and easily corrected error, it has had significant repercussions for […]
The goal of this new campaign is to expand and create more awareness of the brand. The aim is to challenge the sport’s perception by showing through the eyes of the fans the true reality and extreme experience of what F1 racing feels like. This is all to create more of brand identity among existing […]
In today’s world, mankind is face with many threats such as terrorism, nuclear war, environmental demolition where we need to arise from it by working together. Many experts argue that the changes could be through education. Not just education that are found in today’s school but more so education about different religion, culture, behaviors. Create […]
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Sustainability?
Sustainability? One of the larges and most sought after goals by major brands in todays market is be know for using “Sustainable Materials.” In todays complex global business environment that is easier said than done. The idea of being label a sustainable brand is fluid in modern culture and few rules regulate the companies from […]