There are many aspects of international pricing and clearly, there is no one-size-fits-all solution. If implemented correctly, a clever international pricing strategy will help you to stay competitive in different international markets, without having a huge blow on your profits. However, a small mistake in pricing in a particular market could easily grow into a […]
Category: Global Marketing
Recently, the “trade war” between the US and China has become the biggest influencer to the market. From the political perspective, a trade war is a good way to balance both external and internal economic environment for the US. Moreover, the conflicts between the US and China in business isn’t just about the surplus that […]
Companies spend a lot of time and money in conducting market research around the globe. Not only are they trying to appeal to consumers from foreign nations, they are also trying to conduct business in regions with rules and regulations that might not be similar to the home country. Knowing the tastes and preferences of […]
As Americans, we are accustomed to taking the world by storm – a consumerist, more-is-more storm, that is. Conditionally, it is natural for us to hear about American-born brands crossing the Atlantic and saturating the international market. American companies are well loved, and not just by its citizens either – in a recent study conducted […]
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Red Bull Gives You Wings
When thinking of companies who successfully achieve a global marketing strategy, Red Bull comes to mind. It is unbeatable. It is extreme. It is tactical. It is global. Red Bull’s brand is what makes the company great. In 2015, Red Bull was the market leader with over 43% market share and is still continuing to […]