As we’ve learned in our Marketing Management class, the reigning Four P’s of marketing are: Product. Place. Price. Promotion. Another reason Instagram is a valuable platform to place your product, for promotion (and include the price), so you’ve covered a lot of ground there, all with one free app! In this post, we’ll highlight three Instagram pages continuing […]
Another company that has made every effort to provide customer loyalty is American Express. The company offers several products of which their most popular are their charge cards. I established a relationship with the card back in 2003. Back then, I perceived American Express card as a status symbol signifying that I had reached a […]
Many pundits say you should not let the “tax tail” wag the investment or financial dog. However, if you have ever seen a large dog swinging its tail gleefully about, you certainly know the amount of unintended damage that may be done. We absolutely agree. Don’t let the tail wag the dog, but also don’t […]
A trip to Disneyland, be it a long planned vacation or (if you’re like me) a weekly visit, is always an opportunity to embrace the Disney spirit. A big part of the Disney branding plan is merchandising! Shops and kiosks can be found along Main Street, on the Boardwalk or in any of magical lands, […]
In the opening dialogue of Act 3 of Shakespeare’s Hamlet, the Prince ponders “To be, or not to be. That is the question…” While Prince Hamlet was contemplating whether to, theatrically, end his existence, in this post we contemplate the remaining four ways being a good marketer may, legally, create nexus. To recap, the remaining […]
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Sustainable Marketing
I recently purchased a pair of Timberland Pro work boots for one of our warehouse employees. As I grabbed the box, I noticed a sticker on the side that took me by surprise; it looked like a Nutrition Fact label. Upon further investigation, I realized that it was a carbon footprint! It listed the climate […]
For those that saw the comedic satire The Interview, you may already be familiar with the term “honeypotting” or the far more vulgar alternative. Honeypotting refers to putting desirable attributes upfront to lure a person in then taking away those attributes to accomplish one’s own self-interests. It was a major theme in the comedy which […]
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Ever been to a Hipster Theater?
No…seriously…have you been? Yes, you say? Where? What’d you watch? Why would you say its hipster status? I bet I can top wherever you’ve been, but we can get to that later. The movie theater experience has evolved much over time wouldn’t you say? Remember when Drive-Thru theaters were a big hit? Now those spaces […]