Individuals who try to eat healthy have the best of intentions, but sometimes don’t know how to make the best choices. That’s when marketing for “healthy” food products enter the picture. Food companies have learned to capitalize on consumers’ desire for fitness by marketing their products accordingly, using language such as “organic” or “heart healthy.” […]
“Gentlemen! Start your engines.” A famous introduction heard to start some of the most prestigious auto racing events like the Indianapolis 500. Historic races have pinned the highly favored No. 1 racer going against the promising field. No, war has not been declared on a sporting event, but instead it is being declared in the […]
Categories
Global marketing management
Marketing management is key to the achievement of aspirations, it is in general factor of economy improvement and of course before that companies, employees, and workers , and we believe according to that marketing management is the most important player in economy field with important role of managing the economy all over the world. On […]
You shop. Sometimes because you have. Sometimes because you want to. But how involved are you in your consumer choices? What drives you to look beyond a storefront, product or service, and… stay with them? Over the next few weeks Team E-Ticket will be exploring acquisition to brand loyalty, to experiential involvement, and we invite […]
Categories
B2B challenges
Team “F” in the house!!! Better known as Bryan and Nabih. Here to make a splash and hope to provoke some great discussions on marketing, specifically B2B marketing. This blog opens the discussion of the challenges in B2B marketing. EXAMPLE of the Unknown with the competition: As in Harvard case study, Barco Projection Systems (BPS), there were some significant […]