Leading a Social Business

I came across an interesting interview from ADP’s CIO Mike Capone about his thoughts on social media and how a business organization can lead a successful strategy in this area.  While this communications channel is still in its infancy, and there are inherent risks associated with the free exchange of ideas and information between customers […]

Is the costumer always right?

By Joshua Cichuniec Having dealt with many customers over the years, some great and some I would have liked to slap across the face, living by the mantra that “the costumer is always right” has no place in a successful customer retention program.  Since customers ultimately become your unpaid marketing force, it’s a good idea […]

How else can businesses utilize the Web to connect to its costumers?

By Joshua Cichuniec On my search to answer the question, “How else can businesses utilize the web to connect to its customers?” I was led to a bio of the man that started it all — Tim Berners-Lee, inventor of the World Wide Web.  Currently the founder and director of World Wide Web Consortium (W3C), […]

Kill Them With Information? Why Lethal Generosity Works.

We have all heard of the sayings “Kill Them With Kindness” and “Kill Them With Laughter”, but what about “Kill Them with Information”.   That is the concept behind Lethal Generosity, first coined by social media pioneer Shel Israel in 2008.  Lethal Generosity purports that the people and companies who are most generous in social media companies […]