Categories
Global Marketing

Is the costumer always right?

By Joshua Cichuniec Having dealt with many customers over the years, some great and some I would have liked to slap across the face, living by the mantra that “the costumer is always right” has no place in a successful customer retention program.  Since customers ultimately become your unpaid marketing force, it’s a good idea […]

Categories
Global Marketing

How else can businesses utilize the Web to connect to its costumers?

By Joshua Cichuniec On my search to answer the question, “How else can businesses utilize the web to connect to its customers?” I was led to a bio of the man that started it all — Tim Berners-Lee, inventor of the World Wide Web.  Currently the founder and director of World Wide Web Consortium (W3C), […]