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Global Marketing

How else can businesses utilize the Web to connect to its costumers?

By Joshua Cichuniec

On my search to answer the question, “How else can businesses utilize the web to connect to its customers?” I was led to a bio of the man that started it all — Tim Berners-Lee, inventor of the World Wide Web.  Currently the founder and director of World Wide Web Consortium (W3C), Berners-Lee, along with W3C’s CEO Dr. Jeffrey Jaffe and staff, held a workshop this past November exploring the potential of incorporating the Open Web Platform in the automotive industry.  Below are a few excerpts from the workshop study that sum up the purpose of exploring this concept:

We live in a connected world, and people will increasingly expect to have access to applications and services whilst on the road. Safety is critical to realizing the potential, and there is an opportunity to enable people to be better and safer drivers through increased situational awareness. Web technologies are strategically important, and W3C is seeking to launch standards work to support the adoption of Web technologies in automotive contexts.

Participants discussed how location-based services, enhanced safety, entertainment, and integration of social networking will benefit drivers and passengers. In addition, they looked at business drivers for Web technology adoption such as the ability to attract customers with convenient and innovative services, maintain ongoing customer relations, address regulatory requirements, manage mobile payments, and lower development costs.

The entirety of this summary can be read at:

http://www.w3.org/2012/08/web-and-automotive/summary.html

On February 21, 2013, a W3C press release announced the launching of the Automotive and Web Platform Business Group to accelerate the fusion of the web with the automotive industry.

http://www.w3.org/2013/02/autobg.html

I found the testimonials especially interesting.  In particular, eBay/PayPal Principle Architect Daniel Austin’s statement, “Automobiles are mobile devices too, and the same challenges apply,” has me completely looking at cars from a different perspective.  It has been interesting to see how advancements in technology change a product's image. I guess it’s time to think about our cars the same way we think about our smartphones.