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Global Marketing

#instagramforyourbusiness

Instagram for your business? Where to start, right? It may seem a bit overwhelming. No doubt, in doing a web search on this topic there was no shortage of information and blog posts to help out the novice user. However, when we strip it down to the basics, getting started is the easy part. Whether you want […]

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Global Marketing

Speed Reading 2.0

Have you ever wanted to read that great new book but just cannot find the time? Perhaps you’ve made a New Year’s resolution to read more, only to give it up after a few weeks. Or maybe you are like me and have had 3 or 4 news articles that you just can’t seem to […]

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Global Marketing

Where Will You See….?

With summer fast approaching, the big budget blockbuster season is upon us. Each year it starts earlier and earlier in hopes of lengthening the successful months for movie studios. Starting with the hyped trailers and teaser trailers played during Super Bowl ads, passionate moviegoers wait with great anticipation to see what the season has to […]

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Global Marketing

What Every Marketer Should Know About State Tax Nexus

In 1994, Star Trek: Generations introduced movie-goers to The Nexus, a space-time anomaly that gave complete bliss to those who managed to get into it and survive.  Of course, obtaining nexus in that case required being in exactly the right place at exactly the right time.  The nexus this blog addresses is more akin to […]

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Global Marketing

Branding and the Hope of a New Pope

 After a mere day and a half of an historic Papal Conclave, the Roman Catholic Cardinals reached a 2/3 majority and sent up the white smoke to inform the world of their selection of the 266th Pope, an Argentine (formally) named Jose Mario Bergoglio. Since our Marketing Management course took over my life, I’ve literally […]