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Global Marketing

Customer Loyalty

NORDSTROM THE SHOE COMPANY              In order to outperform the competition companies are developing ways to bring customer value to create loyalty.  The new way of doing business is by reversing the traditional organization pyramid where the customer is at the bottom and executive management is literally on top.  Successful […]

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Global Marketing

Using the power of Instagram to promote your business

In our previous #instagramforbusiness post we have shared with you how easy it is to get started on Instagram, all you need is creativity and a good plan. If leveraged strategically, Instagram can become a great tool and provide you with a direct and targeted way to communicate with your audience while helping promote your […]

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Global Marketing

Do you have a favorite movie theatre?

The movie going experience…Love it? Hate it? Don’t care for it? What’s your take? I for one enjoy the experience. But I can’t say that I do for every movie theatre that I go to. Let’s just say that I’m a bit selective with my theatre locations. Why am I selective you ask? Great question! […]

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Global Marketing

YouTube’s Successful Millennial Capture

My teenagers may not have a clue who Eddie Redmayne, Julianne Moore, or Benedict Cumberbatch are – all nominees for 2015 Oscars in a leading role – but give them a name like Felix Arvid Ulf Kjellberg, and watch their eyes light up. Felix Arvid Ulf Kjellberg, aka online persona PewDiePie, is a Swedish online […]

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Global Marketing

Loyalty Points

Somewhere between the multitude of flight choices from Orange County / Santa Ana Airport to Seatac International, and the various opportunities for mileage points earned on my Bank of America credit card, I got hooked up on the Alaska Airlines’ frequent flyer program.   There’s something to say about unlimited upgrades to first class, TSA pre-check […]