In the current market of growing globalization and more temptations pulling at the consumers, companies have to work hard to be the consumers’ “choice brand”. In the consumers’ mind when one good or bad experience can make or break the relationship, maintaining a positive perception over the years is a hard objective to achieve. This […]
I may be late to the party on this but maybe I don’t have any Apple products nor had I been educated in Myhrketing when U2 released their album, “Songs of Innocence” for free in collaboration with Tim Cook and Apple in September 2014. To U2, Apple, and my surprise the Apple public spurned this […]
For all you non-surfers out there, I’m going to walk you through what goes through a surfer’s head when he’s about to drop in on a big wave. First he paddles out into the line-up. On bigger days, that usually involves ducking diving, or dodging a few big waves before he’s in position to catch […]
The Big Apple, The Windy City, Bean Town. Many cities have nicknames both official and unofficial. All have their own origins that rarely have to do with their meanings today. The important part comes when a name turns into a perception or image in the mind of society. It’s easy to change a name, but […]
How many car insurance company slogans can you recall right now— you know them by heart from their many TV ads. That is the power and success of advertisers and marketers using humor or satire. They add a great can’t-get-out-of-my-head jingle and a funny story, and the commercial leaves an impression. In the last few years […]