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Global Marketing

How to increase the number of your Instagram followers

We hope you enjoyed our last “3 Instagram Success Stories” post; however, we know that growing the number of your followers on Instagram doesn’t happen overnight. It takes thoughtful actions to attract the right people and when done properly, you will systematically see the number of your account followings grow. So here are five more […]

Categories
Global Marketing

An Ounce of Prevention (Planning for Nexus)

Benjamin Franklin opined that an ounce of prevention was worth a pound of cure.  Although the quote originally related to fire safety its wisdom may be applied to any situation.  In our series we have defined nexus, given examples of how nexus may be created by marketing activities, and explained the financial impact of nexus.  […]

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Global Marketing

Pirates! Not You Captain Jack

A more risky method of watching movies today is a word met with mixed (mostly negative) emotions from anyone who has seen a movie over the past 30 years: piracy. Film piracy has been around even longer than that, dating back to the early days of Hollywood in some fashion or another in vaudeville and […]

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Global Marketing

How are we doing? Let us know about your experience!

It seems like everywhere I go, any interaction I have, whether on my receipt or in person, I am always asked to take a survey. Please take this quick 5 minute survey and get 15% off your next purchase. Please fill out this survey for a chance to win a $1,500 gift card. Complete a […]

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Global Marketing

Three Instagram Success Stories: Humans of New York, GoPro, Momma’ s Gone City

As we’ve learned in our Marketing Management class, the reigning Four P’s of marketing are: Product. Place. Price. Promotion. Another reason Instagram is a valuable platform to place your product, for promotion (and include the price), so you’ve covered a lot of ground there, all with one free app! In this post, we’ll highlight three Instagram pages continuing […]