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Global Marketing

Small Gems in a Big City

After an exciting morning meeting Yao Ming and hearing his humbling interview, we got the rest of the day off to enjoy our second to last day in Shanghai. I can’t believe our time here in China was coming to an end already. It has been an eye-opening and insightful experience seeing how much the […]

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Global Marketing

The Bund’s Charme

On our third day in Shanghai, we visited Shanghai’s number one secondary school, JianPing High School. Only the top 5% of students are admitted into this highly selective school. After sitting in on one of their classes, it was clear that these students were brilliant and competitive. They spoke English well with confidence and were […]

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Global Marketing

Tian Zi Fang Treats

  After being in Beijing for a brief four days, we were off to our next destination, Shanghai. We arrived via high-speed metro and were welcomed with a thrilling acrobatic show later that night. The next day proved to be a long one. We had five destinations on our agenda to cover. Our morning started […]

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Global Marketing

Starbucks Study

Today we have the day off to explore the city by ourselves. However, our professors had an assignment in mind for us. We were to observe and compare how American brands market themselves and operate in China. I chose to examine Starbucks since coffee is not a traditional or cultural beverage in China. I was […]

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Global Marketing

King’s Joy

As a Chinese American, born and raised in Southern California, you can only imagine my excitement of visiting China for the first time. I grew up learning the culture from my parents, hearing historical tales from my Chinese tutor, and being proud of my heritage. With almost all of my immediate family in Taiwan, which […]