From the late 1970’s to the late 1980’s the Baby Bell’s and AT&T ran an advertising campaign reminding us to “Reach out and touch someone.” This poignant campaign reminded consumers how important it is to keep in touch, a message not lost on marketers. A marketer’s job is to build connections with customers, but how […]
Have you ever been sucked into a timeshare or resort package presentation? You know, the one where you have to give up 90 minutes (a.k.a. half a day) of your vacation time to listen to a high-pressure sales pitch, usually in return for a gift in exchange for said time? I recently had my first, […]
Customer Disloyalty: Wal-Mart I believe in order to gain customer loyalty, the consumer’s actual experience has to match, if not exceed, the expectations presented via marketing. A TV ad or online promotion can promise the world of wonder, but if the actual delivery of the product or service is not held to the same standard […]
Have you ever wondered whether your company’s latest advertising campaign was effective in reaching its target market? The evolution of the digital landscape has forced marketers in all industries to reevaluate their business models in order to remain competitive with the latest start-up staffed by disruptive entrepreneurs and tech-savvy web developers. The emergence of internet-based […]
A major competitor to movie theaters these days are the various home theater options viewers now possess. Just as there are many reasons to watch in the theater, there are many reasons to watch at home. This could be for comfort, cost savings, or a feigning interest in a mediocre movie release season. There are […]