Categories
Global Marketing

Customer Loyalty…Disloyalty – Wal-Mart

Customer Disloyalty: Wal-Mart I believe in order to gain customer loyalty, the consumer’s actual experience has to match, if not exceed, the expectations presented via marketing. A TV ad or online promotion can promise the world of wonder, but if the actual delivery of the product or service is not held to the same standard […]

Categories
Global Marketing

Customer Loyalty – Acura Motors

In the current market of growing globalization and more temptations pulling at the consumers, companies have to work hard to be the consumers’ “choice brand”. In the consumers’ mind when one good or bad experience can make or break the relationship, maintaining a positive perception over the years is a hard objective to achieve. This […]