I came across an interesting interview from ADP’s CIO Mike Capone about his thoughts on social media and how a business organization can lead a successful strategy in this area. While this communications channel is still in its infancy, and there are inherent risks associated with the free exchange of ideas and information between customers […]
Wow, has this been a courtship. First, we asked how to Acquire you. Then we tried goading you into Brand ambassadorship. After which we asked to take the next step by building a Customer relationship. Then we threw out the coyness and went straight to how to Draw You In, essentially grabbing a stake in […]
Posted by Robin Follman-Otta & Sandro Siles So, I was reading an article from Bloomberg Businessweek entitiled “Erasable You”; Why Snapchat might upend social media, undermine law enforcement and make the internet fun again”. (Feb. 11-17, 2013). For those of you who have never heard of Snapchat, it is bascially a free app that sends […]
Weekday madness, after a long day at work the next job shift starts, being a parent. Driving the kids around town to practices and events, etc… It’s a constant juggle. Multiple nights a week my wife drives my kids to their sports practices, she sits around waiting wishing she could have knocked out some gym […]
Ever hear of LTO’s? Probably not. Neither had I until I read an interesting article on Yahoo Finance today. LTO’s are Limited Time Offers and can be an effective part of a restaurant chains marketing strategy. Take, for example, McDonald’s Shamrock Shake (picture above) which not only looks appetizing but puts you in the St. Patricks day holiday […]