B2B marketing is different from B2C marketing. B2B marketing is mostly about getting introductions and building a long-lasting relationship. According to John Boitnott, a digital media consultant, and investor, there are 5 methods a business can use to help reach its potential business partners. Be a thoughtful leader: When a company chooses a business partner […]
Categories
The Endgame
Avengers Endgame is set to hit theaters this weekend, and it is going to be huge. With a projected pull of over $800 million in its first weekend it will not only be the biggest for Marvel Studios but of any film, ever. It is projected to crush several records but the one we will […]
Categories
Amazon B2B Marketplace
The growth of B2B e-commerce projected to increase to $1.2 trillion by 2021, and currently, Amazon Business has focused on providing a convenient way supplying businesses with the items that may not have suppliers or predictable budget lines attached. The B2B market is responsive to the broad selection, robust product pages, and convenient online experience […]
When it comes to Artificial Intelligence (AI) technologies, the applications go beyond voice-activated electronics and self-driven cars. AI can be widely used in the B2B market, and the technology has been improved greatly in recent years. While it is important to have a brand persona and a plan to answer consumer searches accordingly, the most […]
Categories
When Cross Cultural Marketing Goes Wrong
In class we are often taught about the right way to approach cross cultural marketing across the globe throughout various markets, however there are many well known instances where cross cultural marketing has gone horribly wrong. One of the common things that can happen is a simple translation error when changing a slogan from one […]