The world has continued efforts to globalize the market. Global players, including BMW, a prominent automaker from Germany, are vigorously articulating marketing strategies to create value that better serves customer needs. In order to create a successful marketing plan, managers must configure the varying aspects of the marketing mix and identify precise market segmentation to […]
In the late 1990s, Haier Group entered “Internationalization Strategy Stage”, in an effort to tap into overseas markets. Unlike some Chinese enterprises pursuing short-term gains as international manufacturing factories in overseas markets, Haier, since the beginning of its international expansion, has formulated a “Brand Building” strategy with a commitment to offering the product quality, […]
Marketing is vital for Coke to maintain its competitiveness. Marketing and advertising are designed to make customers brand loyal while nourishes consumer awareness. This helps with maintaining the long-term growth. With regard to Coke’s localization strategy, Coke made sure that its Chinese name had an appropriate meaning along with sounding like Coca-Cola. It has created […]
Marketing commercial office space can be a very challenging task. It is even more difficult than marketing a residential space. Prospective tenants of a commercial office space look out for different things. They see the office space as a place to generate income. Other than working on logistics like pricing, renovations and offering quality services, […]
Yum, which known as the parent company of restaurant chains, such as KFC, Pizza Hut, and Taco Bell. Since they opened the first KFC restaurant in Beijing in 1987, nowadays they become one of the most successful Western restaurant groups in China. However, Yum still faces some challenges. Many analysts believe that they have to […]