Posted by Robin Follman-Otta & Sandro Siles So, I was reading an article from Bloomberg Businessweek entitiled “Erasable You”; Why Snapchat might upend social media, undermine law enforcement and make the internet fun again”. (Feb. 11-17, 2013). For those of you who have never heard of Snapchat, it is bascially a free app that sends […]
Weekday madness, after a long day at work the next job shift starts, being a parent. Driving the kids around town to practices and events, etc… It’s a constant juggle. Multiple nights a week my wife drives my kids to their sports practices, she sits around waiting wishing she could have knocked out some gym […]
Ever hear of LTO’s? Probably not. Neither had I until I read an interesting article on Yahoo Finance today. LTO’s are Limited Time Offers and can be an effective part of a restaurant chains marketing strategy. Take, for example, McDonald’s Shamrock Shake (picture above) which not only looks appetizing but puts you in the St. Patricks day holiday […]
Within the last decade the digital revolution has dramatically changed the landscape of business and marketing. With the proliferation of the social-media, mobile media, wireless web, marketing has evolved into something which involves a much broader scope. More and more companies are realizing there is not as much of a need for brick and mortar […]
When it comes to product differentiation, it’s easy to assume that more product features will result in a more desirable product. With technology developing at such a rapid pace, a common mistake is to put so much emphasis on creating new capabilities in an effort to “one up” competition. Design, however, is taking on an […]