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Global Marketing

Studying INSURANCE- Team I’s got your back…

Hello fellow classmates, Now that we’re in the home stretch for Marketing Management, with a strategic marketing plan, presentation, AND exam this week, you may be short on time. So, Team I would like to share with you: All you need to know about marketing in 88 words… Best of luck in the days ahead!

Categories
Global Marketing

Dow Jones

GCC stock markets in 2006 had major losses in market value as a result of declines volatile witnessed throughout the year, and topped the Saudi market these losses loss index price 53 per cent of its value, followed by the UAE market losing 41 per cent, then the Qatari market to 35 per cent, then […]

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Global Marketing

Is the costumer always right?

By Joshua Cichuniec Having dealt with many customers over the years, some great and some I would have liked to slap across the face, living by the mantra that “the costumer is always right” has no place in a successful customer retention program.  Since customers ultimately become your unpaid marketing force, it’s a good idea […]

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Global Marketing

How else can businesses utilize the Web to connect to its costumers?

By Joshua Cichuniec On my search to answer the question, “How else can businesses utilize the web to connect to its customers?” I was led to a bio of the man that started it all — Tim Berners-Lee, inventor of the World Wide Web.  Currently the founder and director of World Wide Web Consortium (W3C), […]

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Global Marketing

Mel Gibson aka. William Wallace, Martin Riggs, the Road Warrior, will RETURN

Mad Mel, as he has become known can make a comeback in Hollywood. Gibson’s brand has suffered no doubt about it but let us not forget he realized the greatness that is Braveheart; added the coolness in the Lethal Weapons series, and was a hero to many film fans. The man’s brand has generated millions […]