I may be late to the party on this but maybe I don’t have any Apple products nor had I been educated in Myhrketing when U2 released their album, “Songs of Innocence” for free in collaboration with Tim Cook and Apple in September 2014. To U2, Apple, and my surprise the Apple public spurned this […]
For all you non-surfers out there, I’m going to walk you through what goes through a surfer’s head when he’s about to drop in on a big wave. First he paddles out into the line-up. On bigger days, that usually involves ducking diving, or dodging a few big waves before he’s in position to catch […]
The Big Apple, The Windy City, Bean Town. Many cities have nicknames both official and unofficial. All have their own origins that rarely have to do with their meanings today. The important part comes when a name turns into a perception or image in the mind of society. It’s easy to change a name, but […]
How many car insurance company slogans can you recall right now— you know them by heart from their many TV ads. That is the power and success of advertisers and marketers using humor or satire. They add a great can’t-get-out-of-my-head jingle and a funny story, and the commercial leaves an impression. In the last few years […]
NORDSTROM THE SHOE COMPANY In order to outperform the competition companies are developing ways to bring customer value to create loyalty. The new way of doing business is by reversing the traditional organization pyramid where the customer is at the bottom and executive management is literally on top. Successful […]