Global Marketing Professor

Global marketing channels can be unique to each business in terms of figuring out what works best for them. Some of the ways in which companies achieve distribution and marketing channels to their consumers are as follows:  Direct sales — Agent intermediaries who do not take title to goods — Merchant intermediaries operating as independent […]

Pricing will always be an important consideration when a company goes international or is operating internationally already! Of course a company wants to achieve company goals with: Satisfactory ROI Market Share Specified Product Goal  Beyond this, company costs are also important including:  Company Costs Cost-Plus Pricing Dynamic Incremental Pricing Incremental Costs Because of this, depending […]

Global branding attempts to showcase a consistent identity with consumers across the world, often adding value in consumers eyes because of its global presence. There are a variety of reasons why consumers in different markets value a company, those being: History —Competitive climate Marketing support —Cultural receptivity to brands Product category penetration Often, global branding […]

To set a competitive pricing strategy, a company must set the initial price and then implement a well thought out plan to chance prices in the future. The pricing of a product usually stems from the following three factors: Fixed costs such as the cost for raw materials Variable costs such as sales tax import […]

Bacardi Limited, the largest privately held spirits company in the world, recently acquired Patron Spirits. (Bacardi Limited). Currently, Patron can be purchased in over 100 countries. With the acquisition by Bacardi Limited, Patron can rely on the parent company’s logistics expertise and relationship with global distributors. Patrón leverages the resources and expertise of Barcardi Limited […]

The Los Angeles Dodgers are currently one of the best teams in all of Major League Baseball. They are a beloved franchise with a rich history. Also, they are coming off of a World Series championship season, and now is the perfect opportunity for them to continue to strengthen their global brand. This post will […]

Pharmaceutical pricing is a controversial topic these days. Over the last decade, drug list prices grew annually by 9.1%. When taking into consideration discounts and rebates, that percent, although still high, boasts around 4.5%. The alarming aspect is that consumer’s costs for specialty drugs has increased faster than the Gross Domestic Product. To combat this […]