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Global Marketing

Alibaba’s Footprint

This e-commerce giant is one of the top 10 most valuable companies in the world. Alibaba was founded by Jack Ma in 2001 in Hangzhou, China.  The company’s six core values are rooted in Chinese culture and embody ideals that have been guiding themes throughout the country’s long history. The 6 values are as follows: […]

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Global Marketing

Spotify’s Ongoing Expansion

As part of their ongoing commitment to building a truly borderless audio ecosystem— connecting creators, listeners, and content—Spotify is embarking on a sweeping expansion that will introduce the world’s most popular audio streaming subscription service available to more than a billion people in 80+ new markets around the world, and add 36 languages to our platform. […]

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Global Marketing

Team Tesla

Typically, for the most part, the relationship between a customer and a company is almost purely transactional. But that’s not the case when it comes to Tesla and its customers. Just as Tesla is fully invested in creating the best electric cars on the planet, Tesla owners are truly invested in the success of the […]

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Global Marketing

How Apple “Thinks Different”

Apple execs have often talked about making their products intuitive. And that user-friendly interface has gone mostly unchanged in recent years, with the aesthetics of Apple hardware and software remaining consistent. This branding strategy has made Apple recognizable in any market.Unlike other mobile brands, Apple has made it easy to spot one of their iPhones […]

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Global Marketing

Starbucks’ International Market Communications in China

Communicating properly with your target audience is extremely important when a company takes its product or services internationally. One must consider a variety of angles including: global advertising and culture, setting the global advertising budget, creative strategy, global media decisions and advertising regulations. With all of this comes a strong understanding of the cultures you […]

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Global Marketing

Abercrombie’s Approach to International Retailing

When it comes to international retailing it involves very locally entrenched activities. Some of these include stocking an assortment of products that local consumers prefer and seasonal promotion. In the end, adaptation is a key factor for success. Many countries have become more adept to e-commerce which has eased the barriers to retail across borders […]

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Global Marketing

Coca-Cola’s Global Marketing Channels

Global marketing channels can be unique to each business in terms of figuring out what works best for them. Some of the ways in which companies achieve distribution and marketing channels to their consumers are as follows:  Direct sales — Agent intermediaries who do not take title to goods — Merchant intermediaries operating as independent […]

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Global Marketing

Netflix’ International Pricing Plans

Pricing will always be an important consideration when a company goes international or is operating internationally already! Of course a company wants to achieve company goals with: Satisfactory ROI Market Share Specified Product Goal  Beyond this, company costs are also important including:  Company Costs Cost-Plus Pricing Dynamic Incremental Pricing Incremental Costs Because of this, depending […]