Global Marketing

Spotify’s Ongoing Expansion

As part of their ongoing commitment to building a truly borderless audio ecosystem— connecting creators, listeners, and content—Spotify is embarking on a sweeping expansion that will introduce the world’s most popular audio streaming subscription service available to more than a billion people in 80+ new markets around the world, and add 36 languages to our platform. These moves represent Spotify’s broadest market expansion to date. As they shared during their recent Stream On event, this expansion will help ensure that sounds and stories that once remained local can reach a global audience.

Spotify - Web Player: Music for everyone

Their dedication to international artists and listeners is unwavering. Working closely with local creators and partners, they intend to deliver a Spotify experience that meets the unique needs of each market, with scaled language translations and specialized payment formats. These 80+ markets represent more than 1 billion people—potential Spotify listeners who have yet to tap into the power of their platform.

The existing rich music cultures in each of these markets will now be able to reach Spotify’s global audience. All this untapped music energy and access to their innovative creator tools will help propel artists to new heights and empower them to turn their passion into a profession.

Spotify's officially separating podcasts and music in premium users'  libraries - The Verge

Plus, giving their artists a global platform goes hand in hand with offering an unmatched catalog for their listeners. So as they enter new markets, they’ll accelerate the discovery of more genres like K-Pop, reggaeton, and amapiano that have earned a place in the global music arena. 

By reaching even more countries across Asia, Africa, the Caribbean, Europe, and Latin America, they’re giving millions of new creators the opportunity to create, discover, and build a career in audio creation—and giving a billion new fans the opportunity to hear it.