Typically, for the most part, the relationship between a customer and a company is almost purely transactional. But that’s not the case when it comes to Tesla and its customers. Just as Tesla is fully invested in creating the best electric cars on the planet, Tesla owners are truly invested in the success of the company.
Tesla’s target audience is rallied by the company’s mission and genuinely believes Tesla is capable of the best. In fact, in less than two decades, it has become the most valuable car company in the United States and one of the most sought-after car brands with an astounding fan base.
One of the biggest drivers of Tesla’s success is its focus on providing the best possible customer experience. It doesn’t have any retail dealerships where you need to negotiate with tedious salesmen. All information is conveniently made available on their website, you order and configure your car online, and schedule the pickup. The price listed is the final price. The entire car buying process is seamless and time-efficient.
As needless to say as it is, Tesla Motors won’t be where it is today without the influence of its charismatic and rather audacious CEO, Elon Musk. his social media influence has contributed to Tesla’s success more than any money they spent on marketing. With over 34 million followers and 11,000 tweets, calling him a mere “influencer” would be an understatement.
Continuing along the same lines of authenticity, Tesla as a company are blatantly themselves. They add features like “fart noises” to their cars, while the CEO shares memes on Twitter. At the same time, they have the most talented engineers building vehicles that help tackle the fossil fuel crisis.
After thinking of other companies as a competition for about a decade, the company simply decided it was ‘’silly’’ to think like that. Their mission as a company is to accelerate the world’s transition to sustainable energy, and so, they thought it would be best if other companies use their concepts so long as they help in making that transition happen.This shows Tesla’s ability to embrace competition. It proves that instead of worrying about your competitors’ success, your focus should be to become the best at what you do while realizing your company’s mission – which, usually, is meant for the greater good of your target audience.