Categories
Global Marketing

McDonalds’ Global Branding

Global branding attempts to showcase a consistent identity with consumers across the world, often adding value in consumers eyes because of its global presence. There are a variety of reasons why consumers in different markets value a company, those being: History —Competitive climate Marketing support —Cultural receptivity to brands Product category penetration Often, global branding […]

Categories
Global Marketing

Netflix’ Winning Social Media Strategy

By Niharika and Gabby Since 1997, when Netflix officially launched, a lot has changed: we use the internet every day, social media has consumed most people, Alexa does everything for us, and we have cars that can drive themselves. The movie industry is just as different now.  The well-deserved success Netflix has gained in the […]