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Global Marketing

Anheuser-Busch BETTER WORLD, PR Stunt or Corporate Strategy?

Over the past few decades sustainability has become a key focus for many companies; but the term is board and has different meaning from industry to industry. For many companies sustainability focuses on material and packaging of a product, and factors like education, environment, water, or power are not addressed by these sustainability programs. Recently […]

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Global Marketing

How food businesses leveraging social media to boost brand loyalty

Many social factors influence markets that retail businesses serve. Business are keenly interested in effective marketing and in the quality of the products and services they sell. Many food businesses in the U.S. understand that they need to become familiar with the various social factors that can influence their customers’ buying behaviors. Further more, some business […]

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Global Marketing

Social Media Marketing post the Cambridge Analytica scandal

Social Media advertisers have certainly taken a hit in the last few weeks. Anyone turning on their TV or opening a browser page is inundated with talking heads discussing personal data breaches across various platforms. After the fallout from the Cambridge Analytica scandal, advertisers are waiting anxiously for the impact this will have on social […]

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Global Marketing

Intelligence and profiling

In any industry today, operating globally became an essential part of expanding your business and increasing profit. The demand for data continue to grow, companies need to stay ahead of the curve not by just providing additional content, but more so meet client’s expectation globally on quality and price prospective. Because of the emerging market, […]

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Global Marketing

Bike Sharing

In recent years one of the largest and fast growing trends in urban transportation service has been bike sharing. The bike sharing concepts has seen drastic growth in China and Asia, as a viable alternative to automobiles or public transit. In 2016, there were over 750,000 shared bikes in China; just two years earlier there […]