What is coca cola’s ‘One Brand’ and why does it work? In 2016, Coca Cola launched their global strategy they dubbed as ‘One Brand’ which unites all of Coca Cola’s Coke product under one global strategy they called “Taste the Feeling.” Now it can be a confusing concept that one strategy would work across multiple […]
Yes, we’ve heard the news, Tesla is closing down all of their innovative car dealerships, and going entirely online for sales, sidestepping the traditional “test drive”. There is quite the major shakeup happing at Tesla cutting back costs and reducing the price of the Model 3, but those Tesla dealerships, so emblematic from Paris to […]
Never heard and seen the behemoth in the real world? Don’t worry, because now, you can find it in the digital world. It is known as Alibaba, the B2B behemoth from Hangzhou, China with billions of sales, more than Amazon and eBay combined. It started in 1999, by a little eCommerce company in Hangzhou, China, […]
Last week we talked about various aspects of digital marketing, and so this week we thought we’d continue to look into that, with a case example: Johnson & Johnson. Johnson & Johnson is one of the most well-known brands in the world, evidenced by its spot as #100 among the 2018 Fortune 500. Their products, […]
McDonald’s global success often can be attributed to its cross cultural product offering efforts. In a recent strategic move, McDonald’s has chosen to introduce bacon in some of it’s dishes in the US. These dishes include french fries, the big mac and the quarter pounder. “People love bacon, and they love our iconic Big Mac, […]