What do Apple and Google have in common? Everyone knows each of these brands, and we mean EV-ER-Y-ONE! How did they do it? Well, we gathered 5 key takeaways of what makes a brand a Global Brand (Read Full Article Here): Be Useful, and Positive To gain a customer’s attention, a company must first and […]
According to a survey conducted by Wells Fargo, 87% of U.S. firms believe that international expansion is essential for long-term growth. Expanding internationally might have many benefits for retailers such as achieving economies of scale, risk diversification, attracting new talent and growth. However, some of the biggest retailers have tasted failure abroad, some of which […]
With how quickly technology progresses, it is important for businesses to stay up-to-date with the latest trends in marketing. That trend being Digital Marketing. It can be defined as “Achieving marketing objectives through applying digital technologies and media.” (source) Its main focus is to use its online presence to maintain a relationship with its existing […]
Pricing problems
pricing issues
pricing goals
Communication is one of the most important functions to master in order for any business to be successful in today’s increasingly competitive markets, particularly for firms doing business internationally. International market communications are much more complex than market communications within your own country. There are many important factors that companies need to take into consideration […]