Developing a thorough understanding of the customers within a market is crucial to being able to successfully and profitably launch a product. Often a company will start their reach domestically and plan only for their local customers. Social, economic, cultural and religious factors could play a very different role abroad. Although, when launching domestically it […]
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Pricing Strategies
All previous research agrees that pricing strategies are grouped into three categories: 1) Cost-based pricing 2) Competitive pricing 3) Customer-based pricing. Cost pricing is derived from cost accounting information, in which cost plus interest is expressed as a price. This method does not pay attention to competitive issues. In price-based competition, the observed or forecasted […]
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Coca Cola’s ‘One Brand’
What is coca cola’s ‘One Brand’ and why does it work? In 2016, Coca Cola launched their global strategy they dubbed as ‘One Brand’ which unites all of Coca Cola’s Coke product under one global strategy they called “Taste the Feeling.” Now it can be a confusing concept that one strategy would work across multiple […]
Yes, we’ve heard the news, Tesla is closing down all of their innovative car dealerships, and going entirely online for sales, sidestepping the traditional “test drive”. There is quite the major shakeup happing at Tesla cutting back costs and reducing the price of the Model 3, but those Tesla dealerships, so emblematic from Paris to […]
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The B2B Behemoth from Hangzhou
Never heard and seen the behemoth in the real world? Don’t worry, because now, you can find it in the digital world. It is known as Alibaba, the B2B behemoth from Hangzhou, China with billions of sales, more than Amazon and eBay combined. It started in 1999, by a little eCommerce company in Hangzhou, China, […]