• Foreign market characteristics: Industrial and economic progress, communications and marketing infrastructure, technological equipment, laws and regulations affecting the community affect export performance. When the conditions of the foreign market differ from the domestic market, the problem of obtaining the required information is intensified. This uncertainty and lack of information may increase the likelihood of making […]
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The Netflix Method
Over the last few years, Netflix has expanded to almost all of the countries in the world in its aim to widen its international market. This means a wider target audience and heavy restructuring of its international marketing strategy to recognise and appeal to the diverse markets that they acquire. How does Netflix optimise its reach over such a fragmented market?
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Cross Cultural Consumer Behavior 101
Brand awareness and product awareness plays an immense role towards purchasing decisions, especially when the good or service is an international one. In addition, an exposure to the country’s customs, beliefs, and values influence consumers’ perception of their goods and services; whether that exposure is negative, positive, or neutral, that experience influences consumer behavior towards […]
Developing a thorough understanding of the customers within a market is crucial to being able to successfully and profitably launch a product. Often a company will start their reach domestically and plan only for their local customers. Social, economic, cultural and religious factors could play a very different role abroad. Although, when launching domestically it […]
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Pricing Strategies
All previous research agrees that pricing strategies are grouped into three categories: 1) Cost-based pricing 2) Competitive pricing 3) Customer-based pricing. Cost pricing is derived from cost accounting information, in which cost plus interest is expressed as a price. This method does not pay attention to competitive issues. In price-based competition, the observed or forecasted […]