Growing population numbers all over the world and the increasing efficiency of technology have made globalization for companies more appealing than ever. The potential expansion of revenue streams is possibly the main reason why a company decides to take its brand global. However, globalization has also brought upon challenges for brands as well. Globalization has […]
Category: Global Marketing
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Content Marketing
With the rise of COVID-19, content marketing is becoming prevalent in today’s world of advertisements. Gone are the days where companies market their products, instead, an increasing amount of companies are using content marketing. What is content marketing? The concept of content marketing revolves around the idea of not pitching your products and services. Instead, […]
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International Pricing
When selling products/services in foreign markets, it is crucial that those in charge of setting the prices of these products/services understand the numerous factors that go into setting these costs. For example, some of these factors include… Consumer perceptions, expectations and ability to pay. Need for the product in the market. Market structure. Market growth […]
Global Marketing Channels Marketing channels are crucial both on a global and domestic level, and ultimately create utility for the customers. The physical flow of goods or services through channels is how companies can distribute and market their brand. Channels are made up of a coordinated group of individuals or firms that perform functions that […]
So, you’ve decided to take your brand global—congratulations! Before you begin, consider the following question: Should you manage a global account or pursue a localization strategy? The answer is likely a bit of both. The Appeal of Global Branding “As more and more companies come to view the entire world as their market, brand builders […]