Retailing, or the activities that involve selling commodities directly to consumers, has been around for centuries. People have made a living bartering, marketing, and selling their goods for a very long time, but there is great opportunity that presents itself to modern retailers that has not been available to the same retailers from the recent […]
TikTok, the Chinese video-sharing social media platform, seemingly exploded out of nowhere. The app currently has over 2 billion users worldwide, 60% of which are between 13-24 years old. And yet, TikTok is only being used by 4% of social media marketers. There is a reason brands are apprehensive to enter this massive digital space. […]
Importance of International Distribution International distribution is one of the most important aspects of operating a global company. Every global company must decide how they will physically get their product in the hands of the consumer. Considerations in this decision include how much control the company wants to have in the selling process, the difficulty […]
Cosmetics companies have started to become more culturally sensitive to the vast array of skin tones when formulating their foundation colors. Expanding from the former-norm of “Very Light,” “Light,” “Medium,” “Dark,” and “Very Dark” range, cosmetic companies are aiming for 40 different foundation shades; a standard set by Rhianna’s Fenty Beauty. Fenty Beauty launched in […]
Culture marketing is a strategy used by companies that allows consumers to peak behind the curtain and to learn about the company’s core values and missions through its content, messaging, decor and even product offerings. Most companies have this information simply cited on their website, but the gist is in translating this information into something […]