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Global Marketing

Small Businesses using Global Social Media

“The increase in the number of small businesses in the US in 2022 is representative of the sustained growth as it marks a 2.2 percent increase from the previous year and an overall growth of 12.2 percent from 2017 to 2022.“ An early social media platform to begin media marketing was Facebook, and corporations utilizing profiles […]

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Global Marketing

For Meat Lovers Everywhere, There’s Barbecue

Barbecue (or BBQ) is a favorite amongst people all over the world. In America, it’s pretty common to have barbecues during the summer, especially on the 4th of July. When thinking of barbecue, you may be picturing tender meat drenched in barbecue sauce. However, there are other types of barbecue so perhaps you’re daydreaming about […]

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Global Marketing

America is Back in the Manufacturing Business

We’re so Back! Over the past year, the American manufacturing industry has seen a significant revival, with a seven percent growth marking the highest in over two decades. This trend will likely have a far-reaching impact on business-to-business marketing, even internationally. With the COVID-19 pandemic exposing the vulnerability of global supply chains and a worrisome […]

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Global Marketing

Oreo International Pricing

Oreo has been a staple ever since its founding. Consumers love the nostalgic feelings associated with the brand. Oreo’s marketing strategy allows them to communicate with the audience they target by using effective marketing actions. Now Oreo uses a mid-premium pricing policy, they offer quality products and they price them at mid-range which has resulted […]

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Global Marketing

Cats vs Dogs

Are you a dog lover or a cat lover? Perhaps you are both, but it seems like most people lean towards one or the other. Some may prefer a cat because they’re pretty self-sufficient, while others prefer dogs so they have more of an excuse to go outside for a walk. There are several other […]

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Global Marketing

Musical Theatre: Is It “Popular”?

They may not be popular with everybody, but musicals are loved by many around the globe. The music, sets, stories, choreography, and costumes bring so much life to a stage. In between people suddenly breaking out into song, there’s usually dialogue in between to help tell a story. I say usually because there isn’t always […]

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Global Marketing

Dyson’s Global Branding Strategy

Dyson, a household name, is known for their innovative and high-quality appliances. The appliance that separated them from the competition was their bag-free and cordless vacuum in the late 1900s. James Dyson, founder of Dyson, began his discovery and prototype in England. Dyson began selling in England, Britain, and Japan. With great success and recognition, […]

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Global Marketing

The True Cost of Meta

Meta is one of the world’s largest social media companies, with a market cap of over $900 billion. Despite its massive size and extensive reach, the company recently suffered a massive drop in stock value due to low earnings in the fourth quarter of 2021. Most of the losses stemmed from challenges with its advertising […]