In the wake of a pivotal period marked by the COVID-19 pandemic, the retail landscape is witnessing a massive shift in consumer behavior. A trend that was already gaining momentum before the pandemic has now resurfaced with renewed vigor, signaling profound changes in the way brands are perceived and embraced by consumers worldwide. The question […]
Category: Global Marketing
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Marketing with LinkedIn B2B
LinkedIn is known for it’s professional connection between people business and employees. It has more than 700 million professional users. It is social media for B2B. LinkedIn might be one of the greatest free professional training website out there because it helps people achieve goals with free content everyone has access to for almost any […]
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Google for B2B Marketing
B2B marketing strategies are always evolving but leveraging platform like Google can lead you in business. Google offers a variety of tools and features to be used to target specific industries. Why Google Ads Google Ads allows marketers to target potential business based on factors such as usage, location, or based on searches. This is […]
With the Paris Olympics around the corner, I thought it would be interesting to see how the pricing strategy compares to that of the London Olympics case study we did in class. It seems Paris will focus its ticket sales on a website called tickets.paris2024.org. After messing around with the tabs and using Google to […]
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The Sweet Taste of Gamified Data
With credit to the professor’s slides on Global Market Intelligence, there are 6 steps to follow when designing a research study. They are as follows: 1. Define the research problem(s) 2. Develop a research design 3. Determine information needs 4. Collect the Data (secondary and primary) 5. Analyze the data and interpret the results 6. […]